- October 23, 2023
Who are we looking for?
As a Delegate Acquisition Specialist, you will be responsible for creating and implementing strategies to acquire a diverse and influential group of delegates. Your efforts will be instrumental in ensuring our events attract thought leaders, industry experts, and decision-makers, making them valuable and memorable experiences.
Roles and Responsibilities:
- Develop and execute delegate acquisition strategies tailored to each event, with a focus on meeting or exceeding delegate targets.
- Identify and research potential delegate groups based on event themes, industry trends, and target demographics.
- Create compelling outreach campaigns, including email, social media, and direct communication, to engage potential delegates and convey the value of attending our events.
- Collaborate closely with the marketing team to align delegate acquisition efforts with broader event promotion strategies.
- Conduct market analysis and competitor research to stay informed about industry trends and delegate expectations.
- Build and maintain a database of potential delegates, tracking interactions and progress in CRM software.
- Actively reach out to potential delegates via phone calls, emails, and other communication channels, nurturing relationships to secure their participation.
- Respond to delegate inquiries promptly and provide accurate information about event details, benefits, and registration procedures.
- Attend industry-related events, conferences, and networking opportunities to identify and connect with potential delegates.
- Monitor and report on the effectiveness of delegate acquisition campaigns, making data-driven adjustments to improve results.
- Collaborate with cross-functional teams to ensure a seamless registration process and a positive delegate experience.
Skills and Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 1 year experience in delegate acquisition, event marketing, or a related role.
- Exceptional communication and interpersonal skills, with the ability to engage and build rapport with potential delegates.
- Strong organizational and project management abilities to handle multiple campaigns and deadlines simultaneously.
- Proficiency in using CRM software and other tools for lead tracking and management.
- Goal-oriented mindset with a demonstrated ability to meet or exceed targets.
- Creative thinking and problem-solving skills to tailor outreach strategies for different events and delegate segments.
- Adept at market research and competitor analysis to inform delegate acquisition strategies.
- Self-motivated and able to work independently, yet also function effectively as part of a team.
- Knowledge of event industry trends and best practices is a plus.